our history
Our [first steps] in our exciting journey
More than a decade back we realised the potential of brand’s need to move beyond engagement into transaction.
And from there our journey of ecommerc-ing the brand took its first glorious step.
And from there our journey of ecommerc-ing the brand took its first glorious step.
Our Jouney started here
2012
Entrepreneurship & genesis of the company
Met with CXOs of leading brands to understand their digital vision & realized that brands objective was to engage with customers on social & drive traffic to disseminate information. The selling & transactions were completely missing.
2013
Building the ecommerce ecosystem.
We realised at the very beginning of our journey that brands would need a very robust, dependable ecommerce ecosystem to outosurce their Brand D2C e-channel development needs. We went about building specialists & processes in Technlogy, Supply Chain, Warehousing, Digital Marketing, Customer Service, Analytics
2016
Expanded from Brand D2C to Marketplace Retailing
With the advent of marketplaces & consumer preferences, brands had the opportunity to optimise inventory and sell on multiple marketplaces and yet be in control of Price & Content. Became Amazon Prime, Cloudtail / Cocoblu, Flipkart Assured and Strategic seller for leading portals like Myntra, TataCliq, AJIO, netmeds etc
2018
Expanded to Omni-channel commerce & Social Commerce
Being at the forefront of technology and changing market dynamics, we introduced and launched omni channel solution to provide endless aisle and Social Commerce to build an inclusive retailing system of sellers & influencers
2019
Innovate constantly & Build scale.
Scaled up multi-city multi-warehousing systems, introduced cross border ecommerce for India entry, scaled up high velocity of orders. Won various awards & recognition from Amazon, Flipkart etc for high sales & efficiency.
2020
Smoothly navigated the pandemic crisis
Challenged by a sudden & big crisis of pandemic but the organizations moto of 'show must go on' ensured a smooth & efficent transformation to WFH using technlogy & transparency & team work