eCommerce is becoming an increasingly important channel for brands

The environment is rapidly changing to adapt to this new sales channel

Here are some questions you can ask yourself

1. Do you have a well thought through ecommerce strategy and implementation plan?
2. Do you have the right talent and team to lead the growth in this business?
3. Have you got the right partners and agencies who can take your branded ecommerce initiatives to the next level?
4. As ecommerce moves beyond distribution to online marketplaces, do you have a plan to firmly establish your own brand in the online space. And have control on the potential direct to consumer business of your own?

If the answers to the above are not firm then it is time to take stock of your eCommerce business and set the pace for tomorrow

Talk to ND Commerce Consulting. An experienced and established Brand eCommerce Business Consulting and Services firm that operates several brand online stores and provides eCommerce consulting services

ND Commerce is a pioneer in branded eCommerce with almost a decade of experience in this space

The Consulting Team @ ND Commerce can assist you in evaluating your current e-business and formulate your strategy

And we do not stop at strategy and plan creation. We assist you with the implementation of your brand ecommerce strategy

India is a growing market with an upwardly mobile population. The number of young graduates is higher today than ever before. And with the recent entry into the mobile cellular services market by Reliance Jio, the number of consumers accessing the internet on their mobile has increased manifold.

A recent trip to the rural markets and the interiors of India was thought provoking. Households with a monthly income of less than US$ 300 per month are also shopping online. Such households are highly aware of pricing and availability of products on various online marketplaces. And the need for consumers to be served starts here.

International brands that want to enter India and sell on online marketplaces can appoint and importer cum seller of record on such marketplaces. Goods can be exported to India and kept with the Importer who can list all the products on various online marketplaces and sell these.

The international brand can also do deals with the marketplaces like Amazon, Flipkart and others. An exclusive deal will enable the brand to run special promotions that would enable the international brand to quickly establish itself in the market.

The international brand needs to do the following

1. Register its brand in India. The process includes providing documentation related to the brand owner, the product, the brand mark and international ownership if any of the brand name.
2. Get product certification for its products in India. Not all products require certification and approvals. Cosmetics, Food and Consumption items, Electronics and Appliances are generally the ones that require certification like BIS, WPC and others.
3. Establish the product pricing that will be applicable for India. Consider various factors including the import duties, iGST, GST, Distribution costs, marketplace and intermediary fees, product returns, warranty and replacement, customer service, marketing, promotions and special packaging costs. Indian regulations require the printing of the MRP (Maximum Retail Price) on all products and this cannot be changed once the product has been sent into the distribution system for sale to end consumers.
4. Decide on the place – distribution channels. If selling only online, one needs to consider various factors including the warehousing and fulfillment process.
5. Decide on packaging. If you are selling your products online then the packaging may be done in a way that suits online sales and fulfillment processes.
6. Promotions – Amazon and other marketplaces have various options for promoting your product and brand. Investment in marketing also requires close monitoring of results and fine tuning of campaigns, sometimes on a daily basis. You can choose from a wide range of options for promoting your products on Amazon and other marketplaces, This would include sponsored listing, banner advertising, deal of the day participation, being a sponsor on various special programs run by the marketplaces, giving lightening deal offers, providing coupons for discounts and more.
7. Provide customer service and warranty for products. This includes local help lines and processes to enable consumers to get their grievances resolved. You can setup a Toll Free 1-800 number and an email for consumers to be able to reach you or the importer of your products.
8. Ongoing supply and management of inventories. As an international brand, you would need to work closely with your importer in India to ensure that there is adequate supply of your products as your product demand grows and the brand starts selling on various online marketplaces.

To know more about how your brand can enter India and sell on multiple online marketplaces in India you can contact the leader in branded ecommerce in India – ND Commerce.

ND Commerce (ecommerce marketplace service provider) is a Mumbai (India) headquartered company that enables international brands to sell their products on multiple online marketplaces in India. To know more about the company visit www.ndcommerce.in or write to mukund@ndcommerce.in or call +91 9324 808080.

The traditional world of marketing has 5 Ps – Product, Price, Place, Promotions, Packaging

By the way, the new world of ecommerce also has the same 5 Ps. Except that the nature of 5 Ps of ecommerce is very different from the 5 Ps of traditional distribution

A few years ago, both, clients and agencies were still evaluating this new world. While agencies looked at online business more as ‘Digital Marketing’ many clients went ahead and developed ecommerce teams to start tackling one or more of the new 5 Ps

Today a large number of clients have ecommerce divisions and these divisions are a new sales channel that will further evolve into independent profit centers

So now it is the turn of agencies to also build such teams to be able to serve clients who have ecommerce as an important future sales channel

Here are some ways on how agencies can go about building their ecommerce capabilities

1. Create their own ecommerce
   division and be able to operate ecommerce businesses for their clients. This involves a lot of processes and transactions that an advertising or communications company is not geared to doing. It also involves matters such as consumer payments, taxation, transfer of title of goods, product fulfillment and customer service
2. Buyan existing service partner that is already in this business. While this will obviate the need to develop a team and business, the inherent nature of ecommerce being a transaction based business will be something that the agency needs to accept and adapt to
3. Partner with a specialist like ND Commerce , a leading Brand eCommerce Service provider with expertise in brand online store set up and management, marketplace sales, Omni channel, cross border ecommerce and direct to consumer business

If you are working for an advertising agency or communications company and want to play a role in the ecommerce business of your clients, you can engage with ND Commerce and work together to provide these services to your clients. Call Mukund on +91 9324 808080 or email mukund@ndcommerce.in today!

Visit www.ndcommerce.in

Byron Bond, a premium Men & Women range of watches announced today it is expanding its global reach by entering India through a strategic partnership with leading ecommerce provider ND Commerce (www.ndcommerce.in). The partnership combines the power of Byron Bond style & class of watches with ND Commerce e-channel retailing expertise. ND Commerce will enable the global brand with the suite of ecommerce services like local payment methods, customer support services, online marketplace integration, supply chain& digital marketing for sale of products in India.

“We are committed to expanding and growing our brand geographically and target the growing affluent base which is fashion conscious in emerging market like India. We had successfully conducted our test market in India and now entering the Indian market via a strategic tie with ND Commerce which focuses on all online retailing channels,” said Rickard Jardemar, Founder CEO of Byron Bond.

“As a brand, we are very unique in the way we sell, probably one of the first brands to embrace influencer driven customer acquisition. Our strategy is to straddle all e-channels like the brand store (selling through www.byronbond.in) and through popular marketplaces like Amazon, Flipkart, Paytmetc and we found the right partner in ND Commerce who have a wealth of experience in multi channel e-retailing and their understanding of cross border ecommerce” added Jardemar.

“In partnership with ND Commerce, we can now cater to the growing aspirations& style conscious Indian consumers to buy the brand  by creating a best in class online experience for the shopper”, further added Jardemar.

“Ecommerce is evolving at a rapid pace in India and the new opportunity lies in foreign brands who want to be part of the action here with the rising consumer apetite&aspiration for style, class & high quality products” said Mukund Malagi, Co-Founder of ND Commerce. “We are very excited to be working with Byron Bond to deliver a high-performance ecommerce solution to the market and accelerate our clients’ online expansion plans “, added Malagi. “As part of the multi-channel e-strategy, we will be rolling out the brand webstore business and keep adding online marketplaces to it, an online-only retailing strategy. With our new focus on Cross Border ecommerce, ND Commerce group company will be the importer on record and ND Commerce will be the local seller is an ideal solution fit for any brand that wants to address in the in-bound cross border customers.” said Malagi.

About Byron Bond

Byron Bond was a legendary cricket player and a true gentleman who was a boarding school friend of Jemma’s grandfather, co-founder of Byron Bond. He had impeccable manners and an inherent sense of style. Byron Bond left a lasting impression that has helped create a brand synonymous with understated British elegance.

Inspired by the man himself, founders Jemma and Rickard set out to create the distinguished watch brand, Byron Bond© that encapsulates a very British spirit. A watch that is a twenty first century interpretation of a classic, and one which people from the far reaches of the globe, can enjoy wearing as much as we do.

We ensure quality through every process of the manufacturing of our watches. From our design studio, through to the handmade, skilled assembly of each of our watches, our products offer long-lasting comfort and durability. We promise not to disappoint.

About ND Commerce

ND Commerce is a leading brand e-channel specialist company in India. As a pioneer in this channel, ND Commerce has been building and operating branded online stores for both global enterprises as well as leading local brands for more than five years. ND Commerce offers brand webstore retailing, marketplace retailing, omni channel retailing & cross border retailing enabling companies to leverage the growing branded ecommerce channel in India and target consumers directly through the web, mobile and phone.

ND Commerce, a leading branded online ecommerce company has launched its cross border ecommerce service for Indian Brands to sell their products in Singapore

This has been made possible by the tie up of an Importer of Record and Seller of Record in Singapore as well as a full logistics and ecommerce fulfillment capability in partnership with WhiteBox Singapore

Through this arrangement , Indian Brands can export their products to Singapore and work with ND Commerce as the Importer of Record and Seller of Record on various online marketplaces. Some marketplaces may also allow the international brand to list products directly though need an importer and local logistics point for supply and product returns. This too can be done through the infrastructure set up for ND Commerce Cross Border eCommerce

With a growing interest in Indian products and a vast Indian Diaspora in countries like Singapore and ASEAN, this cross bordereCommerce capability represents an opportunity for Indian Brands to start selling their products to consumers overseas, while being fully compliant with the tax regulations and import guidelines in countries like Singapore

Speaking on the occasion of the launch of this service, Mr Ajay Miglani, one of the Co-Founders of ND Commerce and himself an Overseas Citizen of India commented “Happy to announce this service that will enable Indian Brands and SMEs to expand overseas using internet and eCommerce as a channel of sales. In addition to Singapore , we also have plans to roll out the Cross Border eCommerce Capability for Indian Brands to sell their products on online marketplaces in USA, China and UAE”

To know more about ND Commerce please write to mukund@ndcommerce.in

There are several examples of international brands trying to make an India Entry. Many of them may find it difficult to succeed giving the complexity of selling to the Indian consumer

Any apparel brand that wants to make inroads into the mass consumer market in India should keep in view that selling products at 40 US$ Plus limits the potential consumer based and also needs huge investment in prime retail space, staff, inventory, management, marketing and more…. and if volumes don’t kick in then it will simply be a matter of time that they will need to relook at their strategy.

Indian consumers like to buy apparel in the range of US$ 7 – 15. International Brands who want to enter India should consider Cross Border eCommerce as a strategy to test the market. www.ndcommerce.in works with brands on Cross Border eCommerce

Contact mukund@ndcommerce.in to know how to get your international brands sold in India using cross border eCommerce

International brands that want to sell cosmetics in India need to have their products tested by the regulatory bodies in India



This requires an application to be made along with samples of products



The application is made to the appropriate authorities who will consider the contents of the products and also test the same in their laboratories



Once an approval is received, the importer of record needs to present the certificates along with the shipping documents for clearing India customs



Any changes in future product formulations will need additional approvals



To sell your cosmetics in India a brand has two options

1. Get all the certifications and import products as per certification. Such products can be sold using ecommerce and physical distribution

2. Set up a cross border eCommerce site where the consumer buys from overseas and the product is purchased from overseas and delivered to India as an overseas purchase. This is how several consumers make purchases from overseas. The consumer is the importer and will need to respond to any customs request

As a responsible brand, the best way for you to sell your cosmetics in India is by getting approvals. Once you have your approvals and have your products imported into India through an importer of record you can then setup a brand online store and also sell on online marketplaces like Amazon, Flipkart ,Paytm and others with proper brand trade mark certificates and India product certifications



ND Commerce is a leading Brand Online Store Operator that works with Brands on India Entry using eCommerce. We can assist you by being the Importer of Record , getting regulatory compliance, warehousing your cosmetics in India and selling on your brand online store and online marketplaces.



To sell your cosmetics brands online in India you can use the services of ND Commerce. Visit www.ndcommerce.in or write to mukund@ndcommerce.in

Visit to the NDCommerce Cross Border eCommerce Logistics Centre … great to see a fantastic and dedicated team working diligently for all our clients and principals.

Logistics is an essential part of eCommerce. More so for Cross Border eCommerce where brands from overseas need to have an importer of record in India and have their merchandise kept here.

ND Commerce provides international brands with an opportunity to enter the Indian market without having to invest heavily in the infrastructure and distribution set up.

ND Commerce has a full outsourced model whereby brands can outsource their entire ecommerce to ND Commerce, just like many international and domestic companies have been doing for many years.

To know more about this please write to mukund@ndcommerce.in