India Entry and Online Selling India – Get the right advice from the right advisors.
As a brand that already has an established online presence on Amazon.com or through its own online retail store, you may be considering expanding to India and getting your products to be sold online in India
India has a vast market for consumer products and there is a demand for both, domestic and international brands.
There are several retail formats available in India.
- Traditional retail distribution selling products to traditional small retailers for further sale to consumers.
- Modern Trade – Companies operating retail businesses
- Large Format Retail – Companies operating large format multi-brand retail stores.
- Online retail through the brand online store
- Online retail as a seller on online marketplaces like Amazon.in
- Omnichannel retail with orders coming from retail stores and being fulfilled online and the reverse too.
As an overseas brand that has set its sight on selling in India, you would need to understand the following aspects of doing business in India.
- Understanding the Indian consumer and potential demand for your category
- Understanding competition in India.
- Product pricing for India
- Product Certifications
- Intellectual Property Protection
- Regulatory requirements and obligations related to retail.
- Indian Taxation (iGST, GST, TCS, TDS)
- Product supply
- Import requirements including registrations and documentation.
- Identifying channels of sales
- Understanding the local marketing options
- Identifying agencies for marketing, PR, Influencer management
- Identifying a partner for selling online in India
- Identifying a partner for import into India
As you embark on this journey, you can consider engaging with the ND Commerce India Entry Consulting Services team.
As a leading online brand enablement company, we work with several overseas brands as their India online sales channel.
We can provide your company with consulting services for you to be able to get started on your India Entry journey.
To know more about our India Entry Consulting Services, please contact us!