ND Commerce Blog

Indian Entrepreneurs use eCommerce to grow business

March 12, 2012 No comments
Download PDFBangalore based industry leader in Home Ladders and Convenience Products, Bathla Aluminium starts online store Bathla Aluminium , an industry leader in its business segment – home ladders and convenience products, has launched bathladirect.com, an online store to enhance levels of penetration to Tier II/ Tier III towns. Speaking on the launch of bathladirect.com, Mr Rohit Bathla, CEO said ‘We are a trusted , customer centric brand with over 40 years of experience in product design and manufacturing. Bathla products are known for their safety, convenience, quality and reliability. We are leaders in the Home Improvement and Industrial Applications Segments. Bathla Ladders, Ironing Boards and Clothes Driers have helped build personal productivity both, at office as well as home. The main objective is to provide consumers with the convenience of buying our high quality ladders, ironing boards, clothes driers and other home improvement products from anywhere in India Ajay Miglani, CEO of Net Distribution remarked that ladders, clothes driers and ironing boards are a new category within the Indian ecommerce space. The online store fills a distribution gap that exists in the marketplace. An interesting feature of the webstore is the ‘Ladder Buying Guide’. This shows the importance of building purchase and decision support content for online stores. Within just a few days of going live, bathladirect.com has already serviced orders from various corners and interiors of India The bathladirect.com store was conceptualised and set up in partnership with Net Distribution Services, a leading ecommerce and online store operator. Net Distribution is a unique partner that enables brands to create and operate their online stores by operating these stores as an exclusive online franchisee. Net Distribution operates several online stores for large and mid sized companies in India Websites :: www.bathladirect.com

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