Background:
A well-known Indian luxury brand wanted to up its game in the online space by driving higher traffic and sales via its brand store.
Challenge:
The brand had been limiting its exposure to Pay Per Click (PPC) campaigns via Google Ads. The challenge was to increase presence and increase Return On Ad Spend (ROAS) as well.
Our Solution:
Given our experience working with Google, we were able to design a campaign for the brand store which entailed the following:
- Increasing focus on generic keyword campaigns
- Developing the shopping campaign by optimizing the merchant center feed
- Segmenting audience targeting through remarketing
- Identifying new keyword opportunities and negating non-performing keywords.
- Testing variations in Brand and Generic text ads.
- Using rich and attractive creatives in Campaigns to gain more sales.Â
Results over 3 years:
- The average monthly spends increased by 900%.
- The average ROAS was 5x
- The campaign had an 30% indirect effect on other channels
Looking to attract more traffic from Google & Facebook? Let’s talk.