Brands have traditionally been used to selling products to consumers through distributors and retailers. Especially electronics, mobiles, appliances, automotive parts in addition to a whole range of product categories have relied on brick and mortar retailers.

With the advent of Internet and ecommerce, electronics and mobile companies have also woken up to the opportunity to sell direct to consumer.
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Mumbai, December 18, 2014

Godrej Appliances, the established and highly respected household name in home and electronic appliances, has recently launched its Online Brand Store. Godrej is one of the largest companies in Home Appliances in India and has been voted as one of the Most Trusted Brands in India on several occasions.  Shopping for home appliances in India was never easier, as the online store presents an assortment of innovative, technologically advanced and eco friendly appliances on a single platform. Consumers can shop for refrigerators, washing machines, air conditioners and microwave ovens and have these delivered and installed with the multitude of payment options and with free home delivery.
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