Mukund graduated from St. Xavier’s High School Loyola Hall and went on to get a Bachelors Degree in Statistics from St. Xavier’s College. This was followed by acquiring a post graduate diploma in Advertising and Marketing from Xavier Institute of Communications, Mumbai.
Mukund has had over 14 years of experience in the area of Marketing Services and Communications Business. After an initial successful stint at Contract Advertising (JWT Group) where he serviced Visa International and other brands, Mukund co-founded Kankei Group of Companies in 1998. At Kankei, as the Business Unit Head with specialisation in CRM and Direct Marketing Services, Mukund managed large client relationships by being their key contact ensuring delivery of the highest levels of services from one or more of the service verticals within Kankei.
In 2009, as Kankei diversified and set up Net Distribution Services (Doing business as ND Commerce), an internet retail company with a difference, Mukund moved to head up the newly set up organisation. He has been responsible for incubating this new business and has successfully taken it from a pre-start up stage to a business that has now established itself in a short span of time.