December 5, 2014 No comments
December 2, 2014 No comments
A few years ago Digital Marketing was considered by many to be a baby that would remain a baby for very long. Many advertising agencies set up ‘Digital Arms’ to satisfy the need of the completing a check box for their clients
Fast forward to today. Digital Marketing is now serious business. Consumers are empowered and connected like never before and the trend is only in one direction – towards increasing investment in Digital Marketingread more
November 24, 2014 No comments
Product Information Management has taken a new meaning in the ecommerce world. It now goes beyond keeping technical and product information deep inside enterprise software accessible only to a select few
PIMS is now about being flexible, easy to use, and easy to contribute, easy to access. An everyday use system that many users within an organisation can leverage to manage and use the product information and digital assets held by the business. Ideally users with little of no technical knowledge should be able to use and navigate the system with ease. External authorised users and agencies should be also having access to the digital library for use in catalogues, direct marketing, online publishing, social media and ecommerce.read more
November 18, 2014 No comments
The Indian retail scene is booming. Growing consumer numbers, increasing purchasing power, access to Internet, access to credit. Leading to growth in the economy and consumption of goods by consumers – rural and urban.
This is a good time for any brand to enter India and get started on selling their products to consumers.read more
It is often the not so visible that makes an impact that is visible
November 17, 2014 No comments
Brand Marketing is often about making a direct impact, being measurable, being highly visible and exciting. Copy writing is usually about writing catchy phrases to get the short attention of the media fatigued customer. After all, being thrown one-way messages throughout the day may not be the interest of many. After a while it is media spends and multichannel reach that marketers use as major tools to get into the mind of the consumer. This approach is good to build brand recall and to get consumers to pick your products from a supermarket shelf where competitors are jostling for space and promoters and retailers are pushing their agenda.
November 13, 2014 No comments
A frequent question asked by several marketers and brand owners – should I operate my branded online store with my own team or should I outsource this to a third party specialist partner? And if outsourced, then to what extent should I build my own team and capabilities?
Frankly, there is no right or wrong answer for the first question. And answers for the second question will flow from the overall brand ecommerce strategy
With the multitude of customer contact points, every customer centric organisation has to be available to its consumers across multiple channels
August 1, 2014 No comments
Traditionally brands have mainly relied on a distribution model, which includes brick and mortar retailers who are served by distributors acting on behalf of the brand.
August 1, 2014 No comments
Trade of various products and services done using the online platform refers to e-commerce. Any form of business activity done electronically is e-commerce. The main advantage of e-commerce is it defiles the geographical barriers and streamlines operations. The cost incurred is also very less. Specialized forms of e-commerce are Mcommerce and Fcommerce.
June 25, 2014 No comments
Internet today is no more a luxury, it has become a necessity. People browse, shop, use the online medium to pay bills, for banking, investments, for booking rail and air tickets. Banks, Insurance companies, apparel businesses, and retail all are online as majority people are found online. There is no option, but every business need to opt for the e-commerce way. Online business shows the width and depth of the largest market available today accessed by over 1.5 billion people.read more
September 10, 2013 No comments
Many of us are into ecommerce today and associated with it either directly or indirectly. It is without a shadow of doubt a lucrative business option, and more and more people are jumping on the bandwagon to follow suit. It is gaining reputation as a good source of income and a business idea that has the potential to help an individual/ organization grow, professionally and as well as personally. What is also heartening is that ecommerce is being accepted by one and all and creating a lot of employment at the same time. It is also being very advantageous for those into the retail sector apart from becoming a great channel for those into the food industry, (the buying and selling of) electronic gadgets, books and a host of lifestyle goods to name a few.read more
Lenovo, one of the leading PC players in India, today enhanced its digital presence with the launch of thedostore.com – a Lenovo authorized portal in partnership with Net Distribution Services Pvt. Ltd (NDSL).
Through thedostore.com portal NDSL will make available the entire range of best-selling Lenovo products accessible to customers across 7500 pin codes in one destination, though a secure and comfortable online shopping experience. thedostore.com will retail over 50 premium Lenovo products, including the largest range of reputed ‘Think’ brand products and over 27 accessories which richly enhance Lenovo’s user experience.read more