Blog Posts

The 4Ps are changing and marketers need to change too!

November 25, 2015 No comments
Download PDFIn 1996, we visited our company HQ in Singapore. One of my colleagues informed me that there was a room with a computer connected to something called the Internet and I could experience it if I wanted to. As head of marketing at a multinational firm operating in one of the world’s largest countries, it was of no interest to me. After all what would I, a marketer, have to do with the Internet? 20 years later, the world is a different place. read more

Evolution of Customer Service in India

November 2, 2015 No comments
Download PDFThat ‘customer is king’ is an old adage in the corporate world and one that is never likely to go out of fashion. A satisfied customer is a happy – who subsequently will be loyal – customer. And happy, loyal customers are what make a successful business. Customer service is, in short, all the retailer activities undertaken that provides added value to a customer’s shopping experience and the manner in which this is conducted, largely depends on the type of industry it originates in. read more

Modes of Payments for Ecommerce in India

February 6, 2015 No comments
Download PDFThe term e-commerce is widely used today. It is an upcoming, fast-spreading way of doing business and extending to a larger audience base than traditional retail. Ecommerce is the exchange of goods and services enabled  through an electronic method. E-Commerce, comprises of various categories such as Business to Business, Business to Consumer, Consumer to Business and Consumer to Consumer. From advertising to paying, everything except delivery of physical products can technically be done through electronic means. read more

Digital River ties up with ND Commerce in India

January 28, 2015 No comments
Download PDFJanuary 27, 2015 09:45 AM Eastern Standard Time MINNEAPOLIS–(BUSINESS WIRE)–Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, announced today it is increasing its offerings in India through a strategic partnership with local ecommerce provider Net Distribution Services Pvt Ltd (NDS). The partnership, which combines the power of Digital River’s Global Commerce platform with NDS’ reseller services and local ecommerce expertise, will enable global merchants to offer preferred payment methods and local customer support services for branded online stores dedicated to the sale of products in India. read more

Finding a Suitable Partner to Operate Your Online Brand Store

December 19, 2014 No comments
Download PDFBrands have traditionally been used to selling products to consumers through distributors and retailers. Especially electronics, mobiles, appliances, automotive parts in addition to a whole range of product categories have relied on brick and mortar retailers. With the advent of Internet and ecommerce, electronics and mobile companies have also woken up to the opportunity to sell direct to consumer. read more

Godrej Appliances Ventures Online

December 18, 2014 No comments
Download PDFMumbai, December 18, 2014 Godrej Appliances, the established and highly respected household name in home and electronic appliances, has recently launched its Online Brand Store. Godrej is one of the largest companies in Home Appliances in India and has been voted as one of the Most Trusted Brands in India on several occasions.  Shopping for home appliances in India was never easier, as the online store presents an assortment of innovative, technologically advanced and eco friendly appliances on a single platform. Consumers can shop for refrigerators, washing machines, air conditioners and microwave ovens and have these delivered and installed with the multitude of payment options and with free home delivery. read more

Lotus Herbals Is Now Online

December 12, 2014 No comments
Download PDFIndia’s leading natural cosmetics company, Lotus Herbals has recently re-launched its ecommerce online store. The objective is to provide convenience to existing and new customers as well as to have a natural consumer digital journey closure by providing consumers the option to buy online. The innovative herbal formula, inspired by Ayurveda, used in products from Lotus Herbals nourishes and cares for the skin and hair in a gentle way. Lotus Herbals cosmetics and skin care products have been specially formulated to suit even the most sensitive skin types. Shoppers can now buy these Lotus Herbal products, reputed for their quality, directly from It is an exclusive online store with the entire Lotus Herbals range of skin care, sun care, hair care and make-up products. read more

Bagzone Provides Means For All You Need To Carry

December 11, 2014 No comments
Download PDFBagzone Lifestyles India Pvt Ltd, through its recently established online store makes available a wide range of bags and luggage from several premium brands. Brands include American Tourister, Samsonite, Lavie and High Sierra. Bagzone not only brings the best brands together but also offers extensive categories for every brand it endorses. Thus shoppers visiting will find a range of products including travelers and commuters luggage, backpacks and laptop bags, ladies bags and accessories which includes clutches and belts or eye shades and ear plugs. read more

Cost of Acquiring Customers for Online Stores (India)

December 8, 2014 No comments
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How much does it cost an online ecommerce store to acquire new customers? This is a question asked by many who want to run a profitable online business

The fact is that acquiring customers in India is not easy. And once acquired, keeping customers loyal is even more challenging.

When an online store has acquired its customer base through discounting, deals and competitive pricing, it has essentially acquired a price shopper, who by nature will be happy to go with the store that gives the best deal, subject to this deal being uncovered by shoppers when they are ready to make a purchase.

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