Blog Posts

Byron Bond Ties up with ND Commerce In India

January 29, 2018 No comments
Download PDF

Byron Bond, a premium Men & Women range of watches announced today it is expanding its global reach by entering India through a strategic partnership with leading ecommerce provider ND Commerce ( The partnership combines the power of Byron Bond style & class of watches with ND Commerce e-channel retailing expertise. ND Commerce will enable the global brand with the suite of ecommerce services like local payment methods, customer support services, online marketplace integration, supply chain& digital marketing for sale of products in India.

“We are committed to expanding and growing our brand geographically and target the growing affluent base which is fashion conscious in emerging market like India. We had successfully conducted our test market in India and now entering the Indian market via a strategic tie with ND Commerce which focuses on all online retailing channels,” said Rickard Jardemar, Founder CEO of Byron Bond.

“As a brand, we are very unique in the way we sell, probably one of the first brands to embrace influencer driven customer acquisition. Our strategy is to straddle all e-channels like the brand store (selling through and through popular marketplaces like Amazon, Flipkart, Paytmetc and we found the right partner in ND Commerce who have a wealth of experience in multi channel e-retailing and their understanding of cross border ecommerce” added Jardemar.

“In partnership with ND Commerce, we can now cater to the growing aspirations& style conscious Indian consumers to buy the brand  by creating a best in class online experience for the shopper”, further added Jardemar.

“Ecommerce is evolving at a rapid pace in India and the new opportunity lies in foreign brands who want to be part of the action here with the rising consumer apetite&aspiration for style, class & high quality products” said Mukund Malagi, Co-Founder of ND Commerce. “We are very excited to be working with Byron Bond to deliver a high-performance ecommerce solution to the market and accelerate our clients’ online expansion plans “, added Malagi. “As part of the multi-channel e-strategy, we will be rolling out the brand webstore business and keep adding online marketplaces to it, an online-only retailing strategy. With our new focus on Cross Border ecommerce, ND Commerce group company will be the importer on record and ND Commerce will be the local seller is an ideal solution fit for any brand that wants to address in the in-bound cross border customers.” said Malagi.

About Byron Bond

Byron Bond was a legendary cricket player and a true gentleman who was a boarding school friend of Jemma’s grandfather, co-founder of Byron Bond. He had impeccable manners and an inherent sense of style. Byron Bond left a lasting impression that has helped create a brand synonymous with understated British elegance.

Inspired by the man himself, founders Jemma and Rickard set out to create the distinguished watch brand, Byron Bond© that encapsulates a very British spirit. A watch that is a twenty first century interpretation of a classic, and one which people from the far reaches of the globe, can enjoy wearing as much as we do.

We ensure quality through every process of the manufacturing of our watches. From our design studio, through to the handmade, skilled assembly of each of our watches, our products offer long-lasting comfort and durability. We promise not to disappoint.

About ND Commerce

ND Commerce is a leading brand e-channel specialist company in India. As a pioneer in this channel, ND Commerce has been building and operating branded online stores for both global enterprises as well as leading local brands for more than five years. ND Commerce offers brand webstore retailing, marketplace retailing, omni channel retailing & cross border retailing enabling companies to leverage the growing branded ecommerce channel in India and target consumers directly through the web, mobile and phone.

read more
AsifByron Bond Ties up with ND Commerce In India

ND Commerce Launches Cross Border eCommerce to enable Indian Brands to sell in Singapore

January 19, 2018 No comments
Download PDF

ND Commerce, a leading branded online ecommerce company has launched its cross border ecommerce service for Indian Brands to sell their products in Singapore

This has been made possible by the tie up of an Importer of Record and Seller of Record in Singapore as well as a full logistics and ecommerce fulfillment capability in partnership with WhiteBox Singapore

Through this arrangement , Indian Brands can export their products to Singapore and work with ND Commerce as the Importer of Record and Seller of Record on various online marketplaces. Some marketplaces may also allow the international brand to list products directly though need an importer and local logistics point for supply and product returns. This too can be done through the infrastructure set up for ND Commerce Cross Border eCommerce

With a growing interest in Indian products and a vast Indian Diaspora in countries like Singapore and ASEAN, this cross bordereCommerce capability represents an opportunity for Indian Brands to start selling their products to consumers overseas, while being fully compliant with the tax regulations and import guidelines in countries like Singapore

Speaking on the occasion of the launch of this service, Mr Ajay Miglani, one of the Co-Founders of ND Commerce and himself an Overseas Citizen of India commented “Happy to announce this service that will enable Indian Brands and SMEs to expand overseas using internet and eCommerce as a channel of sales. In addition to Singapore , we also have plans to roll out the Cross Border eCommerce Capability for Indian Brands to sell their products on online marketplaces in USA, China and UAE”

To know more about ND Commerce please visit or write to

read more
AsifND Commerce Launches Cross Border eCommerce to enable Indian Brands to sell in Singapore

Selling Apparel to Indian Consumers using Cross Border eCommerce

December 26, 2017 No comments
Download PDF

There are several examples of international brands trying to make an India Entry. Many of them may find it difficult to succeed giving the complexity of selling to the Indian consumer

Any apparel brand that wants to make inroads into the mass consumer market in India should keep in view that selling products at 40 US$ Plus limits the potential consumer based and also needs huge investment in prime retail space, staff, inventory, management, marketing and more…. and if volumes don’t kick in then it will simply be a matter of time that they will need to relook at their strategy.

Indian consumers like to buy apparel in the range of US$ 7 – 15. International Brands who want to enter India should consider Cross Border eCommerce as a strategy to test the market. works with brands on Cross Border eCommerce

Contact to know how to get your international brands sold in India using cross border eCommerce

read more
AsifSelling Apparel to Indian Consumers using Cross Border eCommerce

How to sell cosmetics in India

December 22, 2017 No comments
Download PDF

International brands that want to sell cosmetics in India need to have their products tested by the regulatory bodies in India

This requires an application to be made along with samples of products

The application is made to the appropriate authorities who will consider the contents of the products and also test the same in their laboratories

Once an approval is received, the importer of record needs to present the certificates along with the shipping documents for clearing India customs

Any changes in future product formulations will need additional approvals

To sell your cosmetics in India a brand has two options

  1. Get all the certifications and import products as per certification. Such products can be sold using ecommerce and physical distribution
  1. Set up a cross border eCommerce site where the consumer buys from overseas and the product is purchased from overseas and delivered to India as an overseas purchase. This is how several consumers make purchases from overseas. The consumer is the importer and will need to respond to any customs request

As a responsible brand, the best way for you to sell your cosmetics in India is by getting approvals. Once you have your approvals and have your products imported into India through an importer of record you can then setup a brand online store and also sell on online marketplaces like Amazon, Flipkart ,Paytm and others with proper brand trade mark certificates and India product certifications

ND Commerce is a leading Brand Online Store Operator that works with Brands on India Entry using eCommerce. We can assist you by being the Importer of Record , getting regulatory compliance, warehousing your cosmetics in India and selling on your brand online store and online marketplaces.

To sell your cosmetics brands online in India you can use the services of ND Commerce. Visit or write to

read more
AsifHow to sell cosmetics in India

Visit to the NDCommerce Cross Border eCommerce Logistics Centre

December 11, 2017 No comments
Download PDFVisit to the NDCommerce Cross Border eCommerce Logistics Centre … great to see a fantastic and dedicated team working diligently for all our clients and principals.

Logistics is an essential part of eCommerce. More so for Cross Border eCommerce where brands from overseas need to have an importer of record in India and have their merchandise kept here.

ND Commerce provides international brands with an opportunity to enter the Indian market without having to invest heavily in the infrastructure and distribution set up.

ND Commerce has a full outsourced model whereby brands can outsource their entire ecommerce to ND Commerce, just like many international and domestic companies have been doing for many years.

To know more about this please write to mukund@ndcommerce.inread more
Abhishek SutarVisit to the NDCommerce Cross Border eCommerce Logistics Centre

The need for local payments for Digital Downloads in India?

December 1, 2017 No comments
Download PDF

Why do international software product, SAAS and digital services companies need to have a localized payment option for sale of products in India?

Two Reasons    

    1. Selling digital products to consumers in India without paying customs duty and without paying the local taxes is considered a tax violation
    2. Consumers share of wallet in favour of international valid credit and debit cards is fast declining as local payments, bank transfers, cash on delivery and local payment wallets are taking over the payments space

There are several thousands of companies selling software and SAAS products for use by consumers and small businesses. Box products have been phased out in preference for digital downloads. Monthly and annual software subscriptions are being provided by software companies with the aim to boost their ongoing revenue.

While downloading and paying for such digital downloads we, as consumers, seldom pause to think about where the seller is based. Unless of course we don’t have an internationally valid credit or debit card. In which case it is highly unlikely that we can buy software or subscribe to any international digital subscription or paid download.

Most mobile wallets and local payment networks do not allow international transactions as they are mainly for domestic use.

So what happens if you want to use your domestic bank transfer facility to pay for a download of software from a leading software company? The transaction will not go through. Because the merchant or seller of record is overseas. Probably in Ireland or some other low tax country.

If a seller of software or SAAS and other digital services wants to truly tap the India market they need to localize their invoicing and payments. The benefits of this are :

    1. The seller can offer a vast range of payment options to the consumer, thereby increasing the conversion rate
    2. The seller becomes tax compliant as they collect GST from the Indian consumer and deposit this with the Indian Government
    3. The consumer gets as wider choice of payment options and also gets a valid receipt with GST included (this can be taken as an input for the business while computing the net GST payable)

If you are an international software company or a SAAS company or a Digital Services provider you should consider getting an Indian Importer of Record and Seller of Record.

The Importer of Record and Seller of Record will be an Indian entity which can offer local payment options to consumers as well as collect and deposit taxes (GST and India Customs Duty) and make the whole transaction compliant with Indian laws

To know more about how to get your company compliant with Indian laws and to provide consumers with local payments please contact and write to

Author : Ajay Miglani

Linkedin :

Whatsapp +86 188 1322 8742

Wechat  : tigerpug

read more
AsifThe need for local payments for Digital Downloads in India?

Why Brands Need a Strategic Plan to Compete in the Ecommerce Era

November 28, 2017 No comments
Download PDFWith the increasing focus and potential future dominance of eChannels and mChannels of conducting commerce, it has never been a more challenging time for brands

Traditional distribution channels are faced with new giant competitors who operate from offices and warehouses and not from the shop next to them. Many of them are at wits end about how to deal with such competition – one that is works 24X7, changes prices several times a day, offers deals, has the backing of brand promotions, provides high levels of customer service, multiple payment options and more

Where does this turmoil leave brands?

Online marketplaces have their own objectives and game plan. Brands play an important role of providing a spread of merchandise that consumers are looking to buy. Promoting brands initially serves the purpose of the online marketplace. But in its own evolution the marketplace realises that it is helping build brands and therefore needs to charge for this service. Therefore in a very short span of the time, the brand will need to start investing heavily in discounts, promotions, paid ads, preferred listing, special packaging, bundles, investment in reviews and key opinion leaders and much much more.. all the costs a ton of money and is only going to get more expensive as we have seen on search engines whose bidding system has made getting ordinary search words more and more expensive . In the process, brands will find themselves in a situation where they cannot get off the roller coaster for fear of losing market share, yet they will need to keep ignoring their ecommerce profitability in the hope that one day the ecommerce bet will pay off. Simply listing products on online marketplaces will not guarantee any sales

If the going is so tough for brands, imagine what it is like for non branded goods. Millions of SKUs of toys, jewelry, kitchen items, accessories, garments impulse items and dust collectors. All flooding the online marketplaces with little chance of selling without great prices and online marketplace promotions.

Brands have another challenge – marketing managers with little or no experience in ecommerce are thrust onto this new medium that promises to deliver on digital marketing while essentially being a sales channel. On the other hand, sales managers whose targets are being met by online marketplaces are perhaps prioritising it over traditional channels

Very few managers are talking about profitability of ecommerce. Or about what the online marketplaces can deliver to the brand apart from sales (that too discounted sales with lots of promotions thrown in)

In all this chaos, brands are in a very difficult position. Control is shifting to the online marketplaces and there is little that the brand can do about it.

For brands to have a territory that they can call their own, they need to be able to carve out their space and plant a brand flag in the ecommerce world

Brands need to work on creating an ecommerce framework and strategy that will enable them to leverage the ecommerce boom, and not get lost in the it

To learn more and to get a free guide to ‘Creating a Framework for Brands to Succeed in The Ecommerce World’ write to or whatsapp +86 188 1322 8742read more
Abhishek SutarWhy Brands Need a Strategic Plan to Compete in the Ecommerce Era

How to increase your ecommerce conversion rate – the ultimate guide

November 17, 2017 No comments
Download PDFecommerce-market

If your business is managing an ecommerce market then it is highly likely that boosting conversion rates is your top priority. Conversions are affected by many variables which is why a ceteris paribus comparison is next to impossible. A good conversion rate is that which remains consistent or improves over time but never dwindles. Whether its advertising agencies or food companies in USA, slouching conversion rates are dreaded in the ecommerce market and here’s what you can do to improve them:

  1. Good Quality Product Images
It is no hidden secret that customers prefer to see the product that they are interested in before officially purchasing it. Visual appeal of the product is perhaps the most important factor that can contribute to better conversion rates. Images are considered a conversion optimizing elixir by experts in the trade who claim that nothing sells a product faster than its image. Thus, in order to dramatically boost your sales, use lots of high quality images alongside the product you are trying to sell. Try to ensure that these images are eye-catching and captivating. Also make sure to have multiple images for one product, showing the product from many different angles. Having a zoom option on your website is also a useful feature to consider; allowing users to pinch, zoom and rotate creates greater interactivity.

  1. Lose the Shipping Costs
Successful ecommerce sites such as Amazon frequently offer free shipping if the price range of one’s cart exceeds a certain value. More than 50% ecommerce sites, whether they are advertising companies or technology sellers in Japan, are known to offer conditional or unconditional free shipping. Recent studies reveal that the variable of free shipping is often the number one deciding factor for shoppers to make their final choice of purchase. High shipping costs are also one of the main reasons for cart abandonment and businesses are strongly advised to either reduce or do away with them altogether. However, if it is impossible for your company to reduce shipping cost and you still decide to charge customers, the best alternative route would be to display these costs overtly and charge a flat fee so that shoppers don’t abandon the cart during checkout which is a conversion killer. An E-tailing Group study has revealed that unconditional free shipping is essential for high conversion rates since it is the deciding variable of purchase. According to this study 47% of customers indicated that they would likely abandon a purchase if they are surprised with a shipping cost during checkout.

  1. Product Reviews and Description
product-reviews-and-description Today’s age of fast internet and smartphones has made is fairly easy for consumers to compare products when shopping online. According to a study by GE Capital Retail Bank, 61% consumers prefer to read reviews before making a purchase. Therefore, showcasing user reviews of your products can prove very beneficial. This can be done through communication with the shoppers or via built in review plugins or widgets. Most importantly, it is highly advised that you don’t delete negative reviews since it grants your site credibility and leads to equally effective conversion rates as positive reviews. Product descriptions are also a very important component of site information since they provide valuable information and can also drive more traffic if infused with smart SEO optimization tools. Make sure your text captures the essence of the product at display and is easy to read as well as engaging.

  1. Address Cart Abandonment
address-cart-abandonment Cart abandonment is something every business has to face inevitably due to a number of reasons which may include shipping costs, comparison shopping, forced registration, doubt or site speeds. It is always a good idea to collect email addresses during the checkout process since it allows you to follow up orders via email notifications and remind potential customers of what lies in their carts so that they may revisit the idea of purchasing them. You lose if your customer decides to buy your competitor’s product. Perhaps you can offer a discount to convince people to finalize the purchase which will improve your competitiveness in the market. Even by recapturing about 30% of the abandoned carts, you can increase your conversion rate emphatically.

  1. Persistent shopping cart
shopping-cart One of the basic behaviors of human nature is procrastination. People add the products they want to buy to the shopping cart but tend to delay the buying process. Customers usually have a thinking of buying later on after they have selected a product that suits their requirements. When a week later they log in back to the site, they find the product disappeared from their cart, and trust me, nobody wants to do the hassle of searching the product on the site again. To prevent this from happening, it is advisable to have a persistent shopping cart. A persistent shopping cart would ensure that contents of the shopping cart do not get expired even after a day, week or a month, so that customers can return later and find the product they chose for shopping. Save the cart An alternative method suggested is the option to save the shopping cart content so that customer can recover it later after they have window shopped similar product and done the comparison. Giving the option to send the cart contents to email (later retrievable through a link) is a smart way of staying on the shopper’s mind.

  1. More choice requires better filters
Have you ever had an experience of having to choose between two products while shopping? How hectic does it becomes when you have a wide variety of choices? In a similar manner the more choice you offer to your clients, the harder it is to choose. One of the ways to narrow down customer’s selection and help them choose what they really want is by filters. Greater the number of choices, the better filters you need to provide.

The benefit of being online is you can have great filters. Filters increase the feasibility of search.

Author: Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable more
AsifHow to increase your ecommerce conversion rate – the ultimate guide

Omni channel – the inevitable future of retailing

June 12, 2017 No comments
Download PDFAs the years pass by, consumers are getting smarter when it comes to shopping. Be it the latest smartphone or most fashionable clothing, consumers have more than one way of going about it. Brands are now not only restricted by a single channel of retail (visiting the physical outlet to purchase a product).

We are slowly shifting into the digital age, an age where we’re very dependent on the technology that surrounds us, mainly the technology that our mobile phones and laptops are capable of. Your wish can turn into a command by just the click of a button or tap on your screen.

Thanks to the evolution of technology, consumers have gained more power when it comes to buying. And that power lays within their fingertips, courtesy the burst of eCommerce retailing. Customers can preview, assess and buy products of their choice from the convenience of their mobile screens and laptops.

And the number of people jumping onto the eCommerce bandwagon is only going to increase. According to a recent survey by PricewaterhouseCoopers (PwC), the Indian shopper not only considers price, but convenience as well to determine a retailer’s value. This study was administered to understand the shopper’s consumption behavior with the use of different retailing channels. [1]

The report supports the fact that the frequency of online shopping in India is increasing, and will continue to do so. [1]


Respondents from India also displayed a greater acceptance for mobile/ smartphone based payments. This only further justifies the point that mobile devices are being preferred as the primary purchase activity tools. [1]


Obviously, there remains that group of people who prefer the hands-on experience of buying through the retail outlets. However, a continuous problem faced by them is the unavailability of their preferred products. Currently in most such situations the consumer would have to forget about all the effort taken for buying a product in-house and start their research from scratch  to accomplish the objective through eCommerce. This leads to a very broken experience for that particular brand.

Brands now have various channels of retailing – outlets, online stores and social media, too, to name a few. This multi-channel approach, although effective in its own right, leaves a lot to be desired. Primarily, a multi-channel approach doesn’t deliver a consistent message to the customer across all media. The objective now is to provide a seamless shopping experience to the consumer.

This is where omni-channel comes out on top. It seems that the terms multi-channel and omni-channel are interchangeable, but they’re not. There’s one major difference. Think of multi-channel as numerous swimming lanes – each channel of a particular brand will fulfill the aim of satisfying the customer’s experience, but all channels work mutually exclusive of each other, which leads to a fragmented overall experience. Omni-channel, in comparison, would be a spider-web, where the various channels are integrated with one another. This gives the consumer the same idea of a particular brand, no matter which mode of retailing he/she uses.

From major  footwear brands to the top electronic appliance providers, all understand the importance of a smooth customer outing, be it offline or online. So, you can start your research from the internet, find something you really like, head over to the brand’s physical outlet to get a feel of your purchase and place your order, and complete your transaction online. Giving them a homogenous experience throughout all channels opens up potential avenues for a larger customer base.

Take Gap Inc. for example. It set up several omni-channel strategies, which led to a visible success. Having launched a ship-from-store service, Gap Inc. was able to fulfill orders made online through their store inventories. This not only meant a wider range on the Internet, but it also improved responsiveness in delivery. Furthermore, its “find in store” (informs consumers of the closest store) and “reserve in store” (customers can reserve up to 5 items to try at the nearest outlet) services only further enhanced customer care while also integrating the store and digital channels of retail. Gap Inc. received a positive response and in view of that, in 2014 they expanded the “reserve in store” service to all the outlets in the U.S.

Macy’s is another omni-channel success story, so much so that it is widely regarded as the United States’ poster boy for omni-channel. Macy’s set up their omni-channel strategy in 2008; it included same-day deliveries for products ordered online (from physical stores), as well as clothing sales promotions customized according to the consumer’s requirements and preferences. Their belief in the omni-channel way is so strong that they now have a dedicated Chief Omni-channel Officer as an official position.

The greatest story in this is that it’s bringing online and offline closer than ever. Earlier, it was believed that an online purchase was a deterrent to the retail outlet (and vice versa). But now, thanks to omni-channel marketing, it creates a chance for cross-channel sales.

Omni-channel has been doing the rounds in the Indian retail industry for quite a while now. However, it has been largely misunderstood or misinterpreted by the Indian retailing world.

India is the world’s second largest consumer market, with retail developing in India by leaps and bounds. It is forecasted that retail will grow from being a $600 million industry in 2015 to a $1 trillion one by the year 2020. Moreover, India has rapidly climbed up to become Asia’s fastest growing eCommerce market, scoring a Compound Annual Growth Rate (CAGR) of 44% in comparison to the overall average CAGR of 28%. The foundation has been set, it’s just a matter of time that it grows into the Indian retail way of life.

By the end of 2019 the number of online buyers in India will reach the 125 million mark, according to a study by Forrester (Asia Pacific Online Retail Forecast, 2014 to 2019). The internet is expected to influence around $70 billion of retail sales in 2019 (in India) – this is 30% of the overall (organized) Indian retail market. Also according to another analysis by Forrester, 29% of surveyed retail consumers shop online once a month (at least), while 22% state that they do the same every week.

This shift in the mindset of Indian consumers clearly points in the direction of implementing an omni-channel strategy for Indian retailers. But before that can be achieved, but a sound understanding and expertise in channeling such a strategy to the most effective use is the need of the hour.

ND Commerce is one such player who can help retailers and merchants set up an omni-channel business. They believe in the provision of a more integrated and continuous customer experience and help brands set up the omni-channel aspect of their model.

ND Commerce enables the customer to make a purchase through either one of the following ways:
  1. Through the brand’s online web-store using a laptop or mobile phone.
  1. The consumer can also contact ND Commerce and place their order for a brand’s product, and it will be delivered to your door-step with options of secure online payment or cash on delivery.
  1. This one’s the most impressive – imagine that you’ve researched about a branded product online, but when you make your way to their retail store you find that it’s either unavailable or out of stock. In times like these, ND Commerce makes sure you receive that product, irrespective of the stock available.
A couple of examples should help you get a clearer idea as to what ND Commerce does with respect to omni-channel. As an offline distribution solution, a leading footwear brand tied up with a renowned retailer. When it comes to footwear, size is the champion; this was the focus of the brand’s challenge – potential customers walk in to the store and exit disappointed on finding that their size isn’t available. ND Commerce developed a simple solution – a customer visiting the retail store can communicate the unavailability of the appropriate size to the store manager. The store manager, in turn, logs into a central inventory system, places the order according to the customer’s preference and ND Commerce makes sure the product is delivered to the consumer without any problem.

Similarly, one of the most well-known appliances brand took the omni-channel route thanks to ND Commerce. The story’s straightforward – log in to the brand’s online store, check features (and other related content) of a particular item, book the order, and ND Commerce passes it on to the closest distributor, who then delivers the order. This was only possible through complete knowledge of stock statements of all warehouses, as well as making sure only products pertaining to a  specific pin code are displayed.

You may not see the benefit at first, but what this does for ND Commerce is that it not only leaves the customer satisfied, but it also gives rise to the possibility that the customer becomes an advocate of that brand, thereby leading to more customers.

There is no doubt that we are moving into an age where digital will be the order of the day. And omni-channel being one piece of this big puzzle is a sign of change in buying behavior. More importantly, ND Commerce is surely helping the cause.

Author: Rohit Shiva – rohit@ndcommerce.inread more
AsifOmni channel – the inevitable future of retailing

How to Sell amazingly on Flipkart

December 19, 2016 No comments
Download PDFWith the online retail domain expanding by leaps and bounds, it is not surprising to find sellers wanting to grab their piece of the pie and sell on Flipkart or selling through well-known portals accessed by lakhs of urban users daily. Top of this list are ecommerce sites like Amazon and Flipkart that have many diligent customers, who shop everything from groceries to clothes, online. Why Flipkart? As mentioned above, Indian ecommerce site Flipkart is extremely credible and has an extensive reach, when compared to other retailers in the online space. Their website quotes more than 7 crore users spread across a 1000 cities in India, with excellent shipment and product quality records. This makes selling on Flipkart an excellent business move for any manufacturer or trader to sell on flipkart. Eligibility to sell on Flipkart The company has set a few eligibility criteria to register a seller, before he/she can sell their products on flipkart. These include:
  • 100% genuinely of product – No services allowed
  • Mandatory PAN card – Both of the owner and the company he wishes to associate with the site
  • VAT/TIN number
  • Valid current account along with KYC documents as requested by the bank
  • At least 10 different products selected for sale
  • Address and identity proof
With these, a manufacturer or trader can register himself and his company with Flipkart through their portal for new seller associates ( Post approval, they need to then upload their productlist, one by one, while carefully mentioning details and categorising it as per the structure of the site. When a customer orders the said product, the seller is to pack it and update the status as ‘Ready to ship’, based on which, Flipkart’s logistics partners will ensure smooth pick up from the seller and drop at the customer’ delivery address. The seller receives the payment through Flipkart within one to two weeks for the dispatched order. Pricing details Selling on Flipkart comes at a cost. Given the user base and logistics arrangements, most sellers do not mind paying for selling on flipkart. The various components of pricing levied on the seller are:
  • Commission fee: This is the direct commission the site takes based on the product being sold. There is no fixed portion and the percentage varies from one product category to another.
  • Shipping fee : Usually taken directly from the customer, it depends on the weight of the product and locations of the seller and customer
  • Collection fee : Usually INR 20 for pickup from seller
  • Fixe fee : Is a fixed amount based on the product vertical
  • Service Tax : As applicable by government norms
Advantages of selling on Flipkart
  • The first advantage of selling on Flipkart is of course the reach and the ready customer base provided by the site. There is no extra marketing required to ‘pull’ customers to buy the product or pay commissions to be listed on this online marketplace.
  • The site also allows the seller to set the price for the product, keeping in mind Flipkart’s commissions, product demand and competition.
  • Flipkart Advantage, where sellers can choose to stock their products with Flipkart for a price and ensure proper maintenance, packaging and feedback.
  • Regular spike sales ensure fast movement of products and excellent focused marketing
  • Another main advantage is the eradication of the delivery and logistics hassle for the seller as Flipkart arranges for the product to be picked up and delivered through their logistics network.
  • Assured payment within a week or two is also an added advantage for a manufacturer or trader. The Seller Protection Fund (SPF) mentioned in the agreement with the seller ensures the seller is protected in case there is product damage or complaint and the fault is on the customer or the logistics partner.
  • A seller can use the network of designers available with Flipkart to help design and develop his product catalogue, with better photos and content, for easier product sale.
Based on the above advantages, it is extremely prudent to sell on Flipkart as a means of expanding one’s customer reach. Benefits of outsourcing to ND commerce:
  • Provides end-to-end ecommerce services.
  • ND commerce is genuine customized, transparent and follows a smooth flow process.
  • Technical expertise works at different e-commerce aspects such as website designing, product uploading, order processing, market places listing etc.
  • Web store set up, catalogue, content creation and management.
  • Payment gateway integration, traffic generation, payment collection, invoicing, logistics and delivery, customer service and customer retention.

ND Commerce (NDS Ecom) is a proud winner & entrant in the FLIPKART ‘Flipstars Book of Records’, in recognition of outstanding performance as a seller on Flipkart. Our teams, systems and processes are equipped to handle tight TATs, excellent service and high levels of integrity.

flipkart certificate awardread more
AsifHow to Sell amazingly on Flipkart