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mukund@ndcommerce.in

Category: Blogs

Now eCommerce Business Heads will need to learn about eCommerce Selling

Selling on online marketplaces is changing. Selling wholesale to marketplaces and leaving everything to the wholesale seller has been an easy task. It has been more about striking a wholesale B2B deal with the marketplace and leaving the rest to the marketplace wholesaler to do

As cross border ecommerce grows, and so do anti-trust regulations that want to make the marketplace a level playing field, the challenge for Brands will be able to actually sell on marketplaces using their own skills and knowledge

Selling online is not easy. Product listing and spending on marketing is a piece of cake and can be outsourced to a variety of service providers.

But making sure that your product sells hour after hour, day after day and that your competitors are kept at bay – that’s a totally different ball game.

As a brand that is used to getting its ecommerce targets by supplying to marketplace owned wholesalers , you would need to now develop eCommerce selling skills. And more so if you want sell internationally on various cross border platforms where you have to take higher inventory risks.

Building Ecommerce selling skills is not an overnight task. Any successful seller will tell you that it take months and years to perfect the art of ecommerce selling. And that is assuming that the resources stay loyal and don’t move out of your organization after getting trained.

As a business head , you will find this to be one of the most challenging tasks in the years ahead.

Get the right partners for your ecommerce business and focus on developing selling skills of your internal teams.

With ecommerce penetration and channels fast expanding, this is the time to make strategic decisions.

To know more about how you can succeed with your brand ecommerce in the years ahead contact us


Photo by rupixen.com on Unsplash

How you can grow your ecommerce business by using the services of a specialist brand ecommerce services company

This is the time for growth and quick adoption of e-channels by your consumers. At this critical juncture of your business, it is absolutely important for brand managers to be focussed on the big picture and the big ticket items. If they get stuck in operational work, they may not be able to prioritize the most important goals.

We at ND Commerce, a leading brand ecommerce services company, offer our services to you to enable you to scale up and grow your ecommerce business.

What we propose:

While you run your ecommerce business, we can handle the following tasks for you:

  1. Website content management
  1. Listing of your products on marketplaces
  1. Helping you sell worldwide on various cross border ecommerce platforms
  1. Manage your customer reviews and responses
  1. Support your Magento or Shopify software maintenance
  1. Manage your customer service, web chat and email response management 24X7X365

The above tasks will be all done remotely from our centres in India.

Advantages:

  1. 24/7 services thereby giving you a time advantage You can pass the work to us when you end your day and we would process it overnight and deliver it to you within the agreed service levels
  1. Cost Advantage – Being in a relatively lower cost geography we can pass the cost advantage to you and you can do a lot more with the money saved. You invest it in front end activities like marketing and analytics and product development
  1. English speaking capabilities – Our teams have a high level of English competency and this is an advantage for any brand that runs online stores in English. Or sells on platforms like Amazon in USA , Australia, Singapore, Canada, UK and India

Ecommerce talent is in short supply and the world needs a lot more of it to be able to take care of the growing demands. Let’s give you a head start in this area by engaging early and getting started.

We can support your ecommerce business by taking on many tasks. This will free you to do a lot more or to enable you to supplement your team without having to hire full time staff.

We have been in business since 1998 and served several large multi-nationals and mid ranged companies over the twenty plus years since then.

We are uniquely positioned as a successful brand ecommerce services company and have a wide range of experience across industries and segments.

If you would like to know how we can work for you, please do let us know soonest.

Our Relationship Manager will setup a call with you to take you through the various case studies, processes and potential costs at no obligation to you.

Email mukund@ndcommerce.in for more information

What is a Brand Online Webstore and how will it benefit brands who want to find new ways to reach customers after the Pandemic

A Brand Online Store is one where the brand enables its website to not only showcase its products but also SELL products to consumers and businesses.

It may sound simple but in fact is a complex process that requires a team of specialists who can manage this channel

Not only is the Place new, the Product, Price, Promotion and Packaging, all has to be different from traditional marketing for this channel to 

succeed.

What are the benefits of a Brand Online Store?

An online brand store helps brands in many ways

  1. Transition from all offline base to an integrated digital platform
  2. Showcasing products and features
  3. Enabling direct to consumer transactions
  4. Implementing CRM programs
  5. Rolling-out promotional campaigns
  6. Converting web traffic to real business that can be tracked

Brand Online stores have helped brands to enhance customer engagement, increase ecommerce transactions, showcase a long tail of products and synchronise with other sales channels

Direct to Consumer – now more than ever

Over the years, requirement of an online brand store had been consistently increasing. The lockdown has has resulted in an unprecedented shock to business. Personal Consumption has  come down further, especially for non-essential goods.  Consumption levels of essential goods are also under threat due to pootential supply chain disruptions.

However, many companies have been able to survive and are navigating through these difficult circumstances. Business models with diversified off-line and online distribution, direct to consumer channels, multiple payment platforms and digital workflows have seen the least disruption.

ND Commerce has partnered with large Indian & Multinational clients to cater to their ecommerce needs and is helping them manage customer and brand protection to navigate through the pandemic.

The post-pandemic period opens new horizons for organizations to reinvent their business models. An environment when social distancing may become a common measure, more meetings will happen on virtual platforms, supply chains would become linear and focus on localization and e-commerce will become center of the economy.

Paradigm shift – Offline to Online

The new normal will connect brands with their value chain over digital platforms with interoperability of digital interfaces and paperless trade. In this new situation, continued automation – like chat bots for customer engagements and issue resolution, machine learning to optimize brand page to display products based on previous purchases, conversion and up-selling opportunities.

Several trends are expected to affect your brand and the brand store is designed to help you navigate the challenges and leverage the opportunities: –

  • Shift in purchasing patterns with higher inclination towards online research and contactless transactions
  • Imminent economic slowdown may lead to change in purchase rationalization
  • Demand shift amongst target segments with higher churning in few and exponential growth in another
  • Linear supply chains to seek accurate demand forecasts with efficient and optimum warehouse inventory
  • Wider and deeper penetration of ecommerce in the general population requiring specialized approach to cater to the diverse set of target segments

A Brand Online store would not only help brands bring their products online, but help them restructure their operations to adapt to the everchanging business

ND Commerce works with leading brands in creating and operating online brand stores.  A structured approach towards leverage a brand store will help brands to ensure business recovery and continuity during the post pandemic era

Benefits

Short-termCommunicate potential business risk to your key customersStandardized communication to all customers regarding brand response to the crisisConduct customer surveys to analyze brand sentiments, customer demand shift, customer behavioral analysisPrepare KPI based data analytics platform to understand customer insights
Mid-termRoll-out empathetic campaigns to targeted customer segments on brand store and social mediaAssess operations capabilities for contact-less experience with the brandRealign supply side operations with the brand storeLeverage online platform to make up for the lost offline revenues
Long-termRamp up capabilities to enable higher digital paymentsEnhance 360-degree integration of digital experience with the brandMapping of online customer journeys with staggered enhancement and engagementRolling of brand loyalty program with an integrated online and office journey mapping

Our experience with brands

Our clients have been able to leverage their brand webstores to connect with their customers and ensure business continuity by retaining and acquiring customers.

Summary

Brand Online Stores and Direct to Consumer business is set to grow. Brands will face a dearth of ecommerce expertise that is required to make this channel a success. Smart Brands and marketers will use the services of a specialist company to get them to the path of ecommerce success.

To know more about how you can establish your brand online store or enhance your current direct to consumer business with the help of a specialist firm, please do reach out to www.ndcommerce.in

Email mukund@ndcommerce.in to know more

How a Good CRM program linked to a Brand Online Store can help a Brand navigate through uncertain times

Did we ever think that there would be a situation where your distribution is shut down? And that there would be no way to even communicate directly with your consumers?

Selling on online marketplaces like Amazon is good for sales, but what happens when you want to talk direct to your consumers and buyers? You will not have a way to reach them as Amazon and other marketplaces do not allow you to use the consumer information that you get from your sales data

The outbreak of Covid-19 has had an unprecedented impact on the supply chains of all the ecommerce players. The lockdown has brought the e-commerce sector to a grinding halt. Except for essential commodities, where some brands are able to get through to the household

As business re-opens,  many organizations will reviewing their existing operations, business revival and continuity plan.

At the center of business revival is the customer – existing and prospective.

Understanding how consumers have been impacted, including changes in their buying behavior and prioritisation of purchases  will become crucial in framing up of the revival plan.

The New Normal – Need of an ecommerce CRM
Impact Stringent social distancing norm enforced by authorities Consumers showing restrain in stepping out
Evolution Deferred purchases of non-essential commodities Rationalization of purchase decision towards more economical variant
Opportunity Increasing ecommerce contribution Customer churning towards resilient and adaptive brands

The easing of lockdown is expected to be staggered amid several measures of social distancing, limited access to physical retail stores with skewed inventory levels across segments. Apart from Government guidelines and directives on  social , consumers too will show restrain in stepping out. Purchase may be deferred specially for  high ticket as well as non-essential commodities. Consumers may prioritize their purchases towards higher value for money items , with an eye on preserving their savings

An e-commerce CRM platform would help brands manage these scenarios to organize and maintain relationships with existing and new customers, under the new normal regime, will define success of any organization in the coming time.

Brands would need a lot of insights, data and scenario analysis to make the most of the new normal. Post lock-down, the new normal will force to customer to churn amongst brands and platforms basis availability, connect and adaption to the redefined customer requirements. Consumers will show a higher inclination towards brands who would have understood customer preferences, addressed their apprehensions and delivered beyond their expectation.

How does the ecommerce CRM fit in a brand strategy?

Resumption of business would require attracting new customers and retaining existing ones with a better return on marketing expenditure. Not only the competition will be fierce, the market may not be the same. With uncertain consumer sentiments, non-availability of information on the impact on their lives, success of ecommerce operations would depend on how brands interact with their customers.

  1. Understanding the impact on customers
    The pandemic has impacted the lives of the customers in unprecedented and various ways – both personally and professionally. Marketing and communication, therefore, will not be the same as before. Brands would need to tread carefully while communicating with their customers and must be empathetic of the challenges each one might be facing. These challenges may not be uniform –
    • It may vary with geographies – state governments will have different guidelines and different levels of restrictions across their states
    • It may vary with customer segments – B2B customers would have impacted differently than individual retail customers. Urban and semi-urban buying behavior would have differently impacted
    • It may vary with product groups – Buying of non-essential commodities may get deferred but personal vehicles and two wheelers may see a spike in demand
    CRM plays a pivotal role in gathering insights to enable brand build strategies to manage their interactions with their customers and deliver basis their expectations
  2. Need assessment
    CRM solution for online engagement enables brands with valuable insights on customer needs and preferences like most in-demand products and services, successful promotions and engagement levels, purchase history, etc. Availability of quality customer data and buying cycle has helped brand conduct predictive, preventive and curative analyses for effectively managing customer journeys.
  3. Manage communications
    Customer interactions, through the customer journey, which is tailored to the customer preferences and based on the situation assessment is one of the most crucial elements in relationship management. Communications, which get delivered, aides recall and prompts action which at the same time is not invasive, repetitive and redundant.
Benefits of E-commerce CRM solutions

Brands are seeing overnight changes in consumer behavior – from bulk-buying to online purchases – many of these changes are expected become a norm for the new future. Brands are trying to integrate their online and offline channels to make it more customer centric – CRM forms the backbone of integration encompassing managing and monitoring existing and new customer relationships. We  have assisted brands in building ecommerce CRM infrastructure which has benefited in many ways: –

Gathering meaningful customer data on which the CRM infrastructure would reside on Generate leads from various channels – online, offline, social media, etc. Real-time customer support and communication on safety and well-being, future actions Personalized e-mail marketing campaigns designed to periodically engage
Post purchase outbound engagement directed at repeat and referral purchases, feedbacks, etc. Providing data analytics for short term and long-term marketing and communication strategy Social media integration – influencing new customers using existing reviews Leverage automated and multi-channel marketing platforms
Automated workflows for seamless customer experience from pre-sales to conversion Send abandoned cart emails and product recall communications Loyalty and gift card programs to avail benefits for committed purchases in a later date Targeted promotional campaigns for long term subscriptions, rewards program, preferred services.

As a brand operating in the new world, if you have only been focused on selling on online marketplaces, think again

Here are the essentials for any brand
  1. Set up and operate a Brand Online Store. Even though it may not get you the same sale volume as your marketplace initiatives
  2. Put in place a good ecommerce CRM (Customer Relationship Management) system to stay in touch with your consumers
  3. Evaluate bringing in your offline sales consumer contact and loyalty programs onto your ecommerce CRM so that the communication with the end consumer can be seamless
  4. Work with specialists who are well known for their expertise in Brand Online Retail
To know more about how you can build your consumer connection using an Brand Online Store and eCommerce CRM please contact us

Case Study : Content writing for an Appliance and Home Goods Retailer

A leading electronic appliances and home goods retailer with its headquarters in Saudi Arabia has successfully used the content writing services of ND Commerce.

As part of the assignment, ND Commerce specialist content creation team members supported by editors and quality auditors have authored various content

Key content created addresses consumer questions and thereby gives the online retailer high level of content for use in SEO, Website engagement and time on page and better information for consumers to convert into buyers

As part of this ongoing assignment ND Commerce creates topics based on trending searches and consumer questions. From such list of topics, there is a shortlist created. Thereafter specialist authors who have in-depth knowledge and research skills are commissioned to write the content

The Process

Once the content is written, it is put though a grammar checking software and subsequently edited by an editor. Relevant images are included ( from licensed sources ) and the completed content is submitted to the client

The client may use the content in one or more of the following ways:
  1. Publish it on the web site as a blog
  2. Use it to provide consumer information on other sites
  3. Provide content to its customer service, marketing and sales team for them to build their own knowledge
  4. Use it for email campaigns

Summary

As an online retailer you would benefit from getting high quality articles and website content created by a specialist team We would be happy to provide these services to you If you would like to get your high quality content written by the specialist team deployed by ND Commerce, please do contact services@ndcommerce.in

Business in Asia and want to sell in America on Amazon.com? What does it take?

Ever since Amazon.com opened its platform for cross border sellers, the number of products and sellers increased significantly.

As a  business in India, you too can sell your products on Amazon USA

You may already be exporting your products to USA or may be selling your products in India – offline or on Amazon.in. Or you may be an absolutely new business with its sole aim to sell on Amazon.com USA

Whatever be the case, it is very much possible for you to sell your products on Amazon.com as well as many other Amazon sites worldwide including Middle East, UK, Australia and Canada

Points to remember:

  1. Platforms like Amazon.com are marketplaces. They only provide sellers with an easy way to list and sell their products. Amazon does not actually assist any specific seller directly. You, as a seller, have to take steps to sell
  1. Selling is not easy. While Amazon has several marketing and promotion tools, they all require knowledge and a good understanding to be used effectively
  1. Selling is not cheap. Cost of customer acquisition in countries like USA can range from US$ 50 to US$ 150 **. It may be cheaper on Amazon (to be tested by you for your products) but you still need to make investments
  1. Small marketing budgets get you little or no results. Selling on Amazon requires you to plan your marketing investments. Be ready to spend money consistently over a period of 6 to 12 months and be ready for investments that may at times be equal to the sales value of products sold. That is to say, initially you may invest US$ 50000 and get sales of US$ 50000. Don’t be disappointed. It will take you some time for your products to get visibility and come up the ranking and listing
  1. Be ready for product returns. Ecommerce provides consumer convenience and product returns of 20% or more are very common. Factor this into your business plan
  1. Manage your reputation. Selling is one thing. Getting bad product or seller reviews is another. If you get bad reviews, your account can be blocked and in some cases can be closed. And that is not good for your business specially since you have already sent over the inventory into Fulfilled By Amazon (FBA) USA for sale
  1. Provide high levels of customer service. Online selling means that the customer is remote and has never met the seller. The buyer (consumer) needs to get high levels of customer service. This could be for product installation, usage or general troubleshooting. Even if the service is after a month or more of buying the product, the customer still has a choice to go in to Amazon and give a bad review if they don’t get good after sales service. So, if your products require after sales service, this is something that you need to watch out for.
  1. Get a team. Experience counts and helps. Get a good team to lead the project before you start. It’s not an easy task and needs a lot of focus.
  1. Find a good outsourcing and selling partner. There are specialist service providers like ND commerce – Ecommerce Solution Provider(ndcommerce.in) that provide services in the cross border ecommerce area. They can assist you with several of the processes relating to outbound cross border ecommerce out of India.

Summary:

Cross border ecommerce presents a significant opportunity for any business. However, it also requires deep thought, high focus and significant investments.

Some topics not covered include brand and trade mark registration, supply chain management, logistics and fulfilment, destination warehousing, duties and taxes, product pricing and more.

To know more about how ND commerce can assist your brands  to be sold on Amazon USA, write to mukund@ndcommerce.in

Is your brand ready to catch the ecommerce trends in India?

As reported by the Economic Times https://retail.economictimes.indiatimes.com/slide-shows/trends-that-will-reshape-indian-e-commerce-in-2019/68465390 there are several emerging trends in the year(s) ahead

Some of these are already visible in advanced ecommerce economies like China

  1. Physical Stores to complement online presence
  2. Influencers to ecommerce business playing an important role
  3. Brands to get focused on performance marketing and all things that lead to better ROI
  4. Social commerce and social media
  5. Scale Up – the huge growth of ecommerce that faces all brands
  6. Artificial intelligence, Analytics and Virtual reality
  7. Rural market growth
  8. Customer Loyalty and Shopping Experience

To be ready to take on the fast-moving pace of ecommerce in India any organization needs to gear up and take control soonest

Brands need to have the following ingredients to make their ecommerce channel a success

  1. eCommerce mentality. This is very important. eCommerce cannot be viewed as simply selling your products to big sellers who sell other products on online marketplaces. Such sellers buy outright and sell and the brand has very little knowledge of the actual process of selling as it is not involved in the selling process. In many organizations, the ‘Ecommerce and e-Business Head ‘would usually be a sales manager who sees this as one more wholesale channel to sell to. This is not the optimal situation.  Every brand needs to view eCommerce as a channel that they can develop and build and have control on several of the levers of this channel. Organizationally ecommerce has to be viewed more than just another sales channel
  2. The right organization and talent. Ecommerce talent is very critical. It is an evolving business and talent needs will keep on changing. The brand has to have a wide range of talent – in-house as well as with their partners
  3. Understanding cost of acquisition. It is not cheap to acquire a customer. No wonder many brands flock to online marketplaces who currently over invest on their own in customer acquisition. Brands can surely ride this wave but the danger is in under estimating the cost of customer acquisition. Make conscious efforts to arrive at a realistic cost of acquisition
  4. The right ecommerce channel partner. This is very critical. Brands need to have a good reliable knowledgeable and experienced online channel partner to work with. A company that is in the business of online sales for branded goods. A company that has a full ecosystem set up for brand ecommerce operations
  5. Top agenda of top management. eCommerce has to become the top agenda for any organization that wants to succeed in this space. Soon most customers will be searching for brands online and if a brand is not well established in the ecommerce universe, it is likely to suddenly see many nimbler online competitors eat into its market share

As a brand owner or CEO of a company that sells products to consumers, you need to have ecommerce on top of your agenda. And it has to drive your decision making as consumers are now beyond brick and mortar and will increasingly spend more time in cyberspace

So here are some suggestions

  1. Get a good Online Brand Retail Partner to be your Online Retailer that operated a Brand online store for your Brand as well as sells your brand on various online marketplaces
  2. Hire top talent within your organisation to lead ecommerce
  3. Do not view ecommerce only as a wholesale business selling to big sellers on online marketplaces. You need to direct your ecommerce business, not be directed
  4. Keep your tentacles out at all times as the reality changes very fast and you have to be on top of it
  5. Use your marketing money judicially and go about developing communication channels that not only build your brand but build your brand online and with the intention to get consumers to take action and make purchases online
  6. Create a reporting and analytics system that is quick and insightful and actionable
  7. Author : Ajay Miglani, Co-founder ND Commerce, India’s leading brand online retailer

Checklist for every CEO who wants to make a mark in eCommerce and Online Sales

eCommerce
is becoming an increasingly important channel for brands

The
environment is rapidly changing to adapt to this new sales channel

Here are some questions you can ask yourself

  1. Do you have a well thought through
    ecommerce strategy and implementation plan?
  2. Do you have the right talent and
    team to lead the growth in this business?
  3. Have you got the right partners and
    agencies who can take your branded ecommerce initiatives to the next level?
  4. As ecommerce moves beyond
    distribution to online marketplaces, do you have a plan to firmly establish
    your own brand in the online space. And have control on the potential direct to
    consumer business of your own?

If the
answers to the above are not firm then it is time to take stock of your eCommerce
business and set the pace for tomorrow

Talk to ND
Commerce Consulting. An experienced and established Brand eCommerce Business
Consulting and Services firm that operates several brand online stores and
provides eCommerce consulting services

ND Commerce
is a pioneer in branded eCommerce with almost a decade of experience in this
space

The
Consulting Team @ ND Commerce can assist you in evaluating your current e-business
and formulate your strategy

And we do
not stop at strategy and plan creation. We assist you with the implementation
of your brand ecommerce strategy

How international brands can sell their products on Amazon India and other Online Marketplaces

India is a growing market with an upwardly mobile population. The number of young graduates is higher today than ever before. And with the recent entry into the mobile cellular services market by Reliance Jio, the number of consumers accessing the internet on their mobile has increased manifold.

A recent trip to the rural markets and the interiors of India was thought provoking. Households with a monthly income of less than US$ 300 per month are also shopping online. Such households are highly aware of pricing and availability of products on various online marketplaces. And the need for consumers to be served starts here.

International brands that want to enter India and sell on online marketplaces can appoint and importer cum seller of record on such marketplaces. Goods can be exported to India and kept with the Importer who can list all the products on various online marketplaces and sell these.

The international brand can also do deals with the marketplaces like Amazon, Flipkart and others. An exclusive deal will enable the brand to run special promotions that would enable the international brand to quickly establish itself in the market.

The international brand needs to do the following

  1. Register its brand in India. The process includes providing documentation related to the brand owner, the product, the brand mark and international ownership if any of the brand name.
  2. Get product certification for its products in India. Not all products require certification and approvals. Cosmetics, Food and Consumption items, Electronics and Appliances are generally the ones that require certification like BIS, WPC and others.
  3. Establish the product pricing that will be applicable for India. Consider various factors including the import duties, iGST, GST, Distribution costs, marketplace and intermediary fees, product returns, warranty and replacement, customer service, marketing, promotions and special packaging costs. Indian regulations require the printing of the MRP (Maximum Retail Price) on all products and this cannot be changed once the product has been sent into the distribution system for sale to end consumers.
  4. Decide on the place – distribution channels. If selling only online, one needs to consider various factors including the warehousing and fulfillment process.
  5. Decide on packaging. If you are selling your products online then the packaging may be done in a way that suits online sales and fulfillment processes.
  6. Promotions – Amazon and other marketplaces have various options for promoting your product and brand. Investment in marketing also requires close monitoring of results and fine tuning of campaigns, sometimes on a daily basis. You can choose from a wide range of options for promoting your products on Amazon and other marketplaces, This would include sponsored listing, banner advertising, deal of the day participation, being a sponsor on various special programs run by the marketplaces, giving lightening deal offers, providing coupons for discounts and more.
  7. Provide customer service and warranty for products. This includes local help lines and processes to enable consumers to get their grievances resolved. You can setup a Toll Free 1-800 number and an email for consumers to be able to reach you or the importer of your products.
  8. Ongoing supply and management of inventories. As an international brand, you would need to work closely with your importer in India to ensure that there is adequate supply of your products as your product demand grows and the brand starts selling on various online marketplaces.

To know more about how your brand can enter India and sell on multiple online marketplaces in India you can contact the leader in branded ecommerce in India – ND Commerce.

ND Commerce (ecommerce marketplace service provider) is a Mumbai (India) headquartered company that enables international brands to sell their products on multiple online marketplaces in India. To know more about the company visit www.ndcommerce.in or write to mukund@ndcommerce.in or call +91 9324 808080.

Industry Leaders Views On Modi Government’s Ambitious Digital India Initiative

eBusiness India wishes a very Happy Republic Day to all the proud Indians out there. On India’s 69th Republic Day, e-Business India team collates few powerful quotes on Modi government’s ambitious #DigitalIndia programme from industry leaders.

Digital India initiative has been driving innovative ideas and practical solutions to transform our nation and creating opportunities for all citizens by harnessing digital technologies. The vision is to empower every citizen with access to digital services, knowledge and information.

Mukund Malagi, Co-Founder, ND Commerce
Mukund Malagi, Co-Founder, ND Commerce

“Productivity & Convenience ‘will be at the core of Digital India Initiative. We are already seeing a lion share of customers using handheld interfaces for making their lives easy, be it payments, shopping, communication etc all and when you throw in the Tier 2, Tier 3 town consumer base into the mix, this will drive massive benefits to the customers. With key enablers like vernacular content, video content, better broadband, lower cost of internet along with consumer facing innovation ideas will spur the concept of digital India. Digital India initiative will have a positive surround effect and also encourage the offline businesses to also participate like mom and pop shops, India Post centers, housewives etc., who can enable last mile delivery, provide reverse logistics support, collect payments, or even showcase products.

The Indian Market hasn’t really seen the launch of IOT products, but that alone could be the biggest beneficiary of Digital India in building Commerce, Awareness & Knowledge.”

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