Now eCommerce Business Heads will need to learn about eCommerce Selling
Selling on online marketplaces is changing. Selling wholesale to marketplaces and leaving everything to the wholesale seller has been an easy task. It has been more about striking a wholesale B2B deal with the marketplace and leaving the rest to the marketplace wholesaler to do
As cross border ecommerce grows, and so do anti-trust regulations that want to make the marketplace a level playing field, the challenge for Brands will be able to actually sell on marketplaces using their own skills and knowledge
Selling online is not easy. Product listing and spending on marketing is a piece of cake and can be outsourced to a variety of service providers.
But making sure that your product sells hour after hour, day after day and that your competitors are kept at bay – that’s a totally different ball game.
As a brand that is used to getting its ecommerce targets by supplying to marketplace owned wholesalers , you would need to now develop eCommerce selling skills. And more so if you want sell internationally on various cross border platforms where you have to take higher inventory risks.
Building Ecommerce selling skills is not an overnight task. Any successful seller will tell you that it take months and years to perfect the art of ecommerce selling. And that is assuming that the resources stay loyal and don’t move out of your organization after getting trained.
As a business head , you will find this to be one of the most challenging tasks in the years ahead.
Get the right partners for your ecommerce business and focus on developing selling skills of your internal teams.
With ecommerce penetration and channels fast expanding, this is the time to make strategic decisions.
To know more about how you can succeed with your brand ecommerce in the years ahead contact us
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